Streamlining Your Social Web Presence in 6 Steps

By Deltina Hay (c) 2009 Following the advice of social media and Web 2.0 experts, you have established your own blog and joined a number of social sites, including Facebook, MySpace, LinkedIn, Twitter, YouTube, Flickr, LibraryThing, and Upcoming.org, among others. Now, the experts say you must add content to each of these accounts regularly to keep them dynamic. So, how’s this supposed to make your life easier? Relax. With some careful planning, you can streamline the process of keeping all of your Social Web accounts fresh and engaging without breaking your back or the bank. The trick is to make your social accounts work together. Most social sites use the concept of open source to make it easy for developers to write applications that enhance the features of the site. For our purposes, we will look at applications that can help us streamline our existing presence in the Social Web. … Continue reading

Leo Burnett’s 9 predictions for the radical new world

By Ben Hourahine Leo Burnett’s futures editor reveals fascinating insights into what is forging the new communications landscape in 2009 — and how digital is at the forefront. New realism Economic conditions will profoundly affect our cultural context moving forward. The speculative and emotive era, which went hand in hand with rising affluence, is being replaced by a much more grounded social and creative phase. The Wire has burst the bubblegum aesthetic on TV and in Hollywood, deeper human narratives have already recast Batman and Bond as more realistic cultural icons. As our creative content becomes more tangible and honest in reflection, we will be forced to be more realistic about everything over the coming years. This applies both to our economic confidence and our cultural outlook. The human story will be one of value reflection and reassessment, as both our priorities and purchases are examined in light of what … Continue reading

Heralding the death of non-social media

By Doug Schumacher Introduction Right before the end of the year, there was a strong backlash against marketing through social media channels. If you were working anywhere near social media, it was hard to miss: People said it doesn’t work. People said it doesn’t work as they’d like it to. And people said it may work, but it takes effort (my favorite). It was probably inevitable. There’s never been a more explosive media format than social media. As someone wrote on one of my newsfeeds, “Is there anyone out there who isn’t starting a social media company?” At any rate, backlash is practically street cred for the internet set. It’s right there in the arc of the internet’s growth. Personally, I have no question as to whether social media is a proper marketing channel for a company, and that’s because of one simple reason: In the very near future, all … Continue reading

Why the growth of search defies economic turmoil

By Wayne Lieb In the midst of an economic downturn, marketers are still embracing search engine marketing as an accountable and cost-effective strategy. Here are the factors that are driving continued growth. Companies around the world have watched bad news pile up over the past few months, as it has started to become apparent that many of the world’s major economies will slip into prolonged recession. However, amidst the gloom, one major American company had good news for its shareholders — results that beat analysts’ forecasts with a 25 percent increase in revenues for the most recent quarter. That company was Google, and its success illustrates how search engine marketing (SEM) continues to defy poor economic conditions, enabling it to grow into one of the world’s most significant marketing channels. It is expected that paid search will grow at a compound annual growth rate of 13 percent up to 2013, … Continue reading