afterclap — That last person/people who keep(s) clapping after everyone else has stopped. normally parents, but it could be die-hard fans etc. *Large chorus of clapping” Mom: “Did you hear little Billy’s singing?” Aunt: “Yes his voice really stood out” *Mother and Aunt only ones clapping still* Bystander 1: “That afterclap is lame, their kid totally sucks, it was a choir of 200 kids!” Bystander 2: “Yeah afterclap kills a show sometimes..” Bookmark It Hide Sites

Top 7 Google Website Optimizer Tips

Here are our top 7 tips for Google Website Optimizer when you are getting started and looking for fast, actionable feedback to improve your website conversion rates. Keep it Simple Start with A/B Testing and test major page changes with fewer variations. Google offers some sophisticated functionality for performing multivariate tests but remember that these complex tests take much longer to get actionable feedback since much higher traffic and ultimately conversions are necessary. Conversion within 1-click An important lesson we have learned is to use a conversion step within one click of the page you are testing because too many variables can come into play that may drastically impact your testing results when using a conversion step that is multiple steps away. For example, if you are testing the conversion of product detail page changes you likely want to use the cart page as the conversion step (1 step away) … Continue reading

Top 50 Google Website Optimizer Tips on What to Test

Below is list of what to test from ‘Radically Improving your Conversion Rate’ using Google Website Optimizer at Search Engine Strategies New York 2009 in really no specific order because each site is different. If you are new to Google Website Optimizer check out our Top 7 Google Website Optimizer Tips before you start testing. Then use this list to generate ideas of what to test on your site using Google Website Optimizer. Put the best info and calls to action Above the FOLD (avoid false bottoms that make users think there isn’t any more content) Repeat your Call to Action throughout a long page Add a Form to the page to generate leads or even order your product Make Calls to Action contextual and specific to content of page versus generalized calls to action Call to Action Button Design (shape, style, size, color, white space, grouping, etc) Customer Centric … Continue reading

Digital Marketing Comes of Age – SEACOM is live!

SEACOM announced that its 1,28 Terabytes per second (Tb/s), 17,000km, submarine fibre optic cable system linking south and east Africa to global networks via India and Europe has been completed and commissioned. In a nutshell, Seacom will revolutionize the Internet in South Africa. The high-speed broadband system should enable government, business leaders and citizens to compete globally, drive economic growth and enhance the quality of life in Africa. What’s more, increasing Internet speeds and decreasing costs mean that now more than ever your company should be ready to plug in to the digital revolution… or risk falling behind your competitors. Bookmark It Hide Sites