Top Ten Ways to Use Twitter for Marketing

Twitter is a micro-blogging site that asks you a basic question, “What are you doing?” It allows anyone with an account to write up to 140 characters in a text field as a means to update, comment, promote or communicate to others who are “following” you. When people follow you, they see what you’ve recently contributed when they login. They see your “tweets”, which are the messages you leave. Continue reading

How a Blog Can Seriously Help Your Business

If your business website doesn’t have a blog, get one. A blog, if done right, can act as a direct and indirect mechanism that brings large amounts of qualified visitors to your site, many of whom may become customers. This is mostly related to the way blogs interact with search engines and the traffic I am speaking of will come from search engines, mostly Google. Before I explain how you can do this to help your website, let me first give some background on how search engines work, Google in particular. When it comes to optimizing your website (or blog for that matter) for search engines you must always keep in mind two things: on-page optimization and off-page optimization. On-page optimization is the elements of a Web page that better optimize it to be found and ranked well in the search engines. These elements can include on-page content such as … Continue reading

Internet advertising 101

The key internet advertising terms explained Internet advertising offers various ways to reach your target audience in a more effective way. Here are some of the aspects of internet advertising to consider: Search engine optimisation, (SEO) People use search engines to find information on the internet. In order to generate traffic to your website, it is important to acquire a high ranking on the engine’s results page when relevant keywords are searched for. SEO is the part of internet advertising that takes into account how search engines work and what people search for, and then optimises the website, for example by improving the content, to achieve higher rankings. Pay per click (PPC) advertising Advertisers can also pay to have their links listed when users search for relevant keywords. These links are listed separately, usually on the right-hand side of the results page. When using the PPC model for internet advertising, the advertiser bids … Continue reading

9 Tips For Effective Website Content

Web readers may be a difficult bunch, they may take a while to digest information and they may need convincing of every single point you deliver but they are essential. They can become long term, loyal customers, as long as you give them what they want. Writing for the Internet is a different skill to writing for paper print or paper publications. Website readers digest smaller amounts of information in less time when compared to reading from paper. This means that website content needs to be very well organised, concise, well formatted, and appealing. Throw in the proper use of search engine keywords, a powerful Call To Action (CTA), your Unique Selling Proposition (USP), and the natural scepticism of web users and it’s easy to see why many website owners use professional content writers. 1 – Use An Inverted Pyramid Style Of Writing The inverted pyramid style of writing means … Continue reading

True meaning of ‘service’

I became confused when I heard the word ‘service’ used with these agencies. South African Revenue ‘Service’ Postal ‘Service’ Telephone ‘Service’ Municipal ‘Service’ Civil ‘Service’ South African Police ‘Service’ Customer ‘Service’ This is not what I thought ‘service’ meant. But today, I overheard two farmers talking, and one of them said he had hired a bull to ‘service’ a few cows. BAM!!! It all came into focus. Now I understand what all those agencies are doing to us. You are now as enlightened as I am. Bookmark It Hide Sites

Why Search Engine Optimization (SEO) Matters

If you aren’t yet aware of its meaning, SEO stands for Search Engine Optimization. Simple enough, but just what is SEO and what is it for? This is a more complex matter. Search engine optimization refers to a number of different techniques used for building websites and the content on these sites to improve their placident in the search engine results pages. The idea of SEO is to make your website more visible to web users who search for content with search engines (which is essentially everyone who uses the World Wide Web at all). If your website is a personal page meant primarily for yourself and perhaps a small number of family members and friends, it may not be all that important to you to have a site which is optimized. However, if your website is business oriented, it matters a great deal. Think of it this way: if … Continue reading

Courtesy Fart

When someone accidentally farts and is embarrased, you should, if you have one ready, let one fly as well. This is a courtesy fart. This is an opportune time for you to release since then the two fart smells will interfere and no one will discover how unbelievibly nasty your ass is. Boris farted as he bent over to pick up his shuttlecock at the badminton tournament. Shung Fe felt so bad for him that he offered up a courtesy fart. Unfortunately Shung Fe’s rice and eggnoodle fart could not completely mask the liverwurst and vodka fart from Boris, and everyone had to leave the court for 15 minutes. Bookmark It Hide Sites