Infrequently Asked Questions of FAQs

We take FAQs for granted as part of our sites’ content, but do they really work, or are they a band-aid for poor content? FAQ-hater R. Stephen Gracey explores the history and usability of FAQs. Learn how to collect, track, and analyze real user questions, sales inquiries, and support requests—and use the insights gained thereby to improve your site’s content, not just to write a FAQ. Find out when FAQs are an appropriate part of your content strategy, and discover how to ensure that your FAQ is doing all it should to help your customers. Bookmark It Hide Sites

Top 10 Reasons Why Every Small Business Website Should Be Built with WordPress

I’ll tell you the same thing I tell every one of my new web marketing clients, “WordPress is incredible – and you should be using it for your website.” It can save you both time and money, while making it far easier to build a beautiful and limitless website that you can manage and control yourself. Once you learn more about WordPress, you’ll understand why over 80 MILLION websites are built on WordPress, and why now is the time for you to learn what WordPress is all about, and how it can provide immense value to your small business. Here are my Top 10 Reasons for why you should strongly consider WordPress for your website: 1. Incredible Power Straight Out of the Box Immediately upon installing WordPress, you’ll have power features that make it easy to manage your website. You’ll have a Content Management System that allows you to add/edit/delete … Continue reading

Social Marketing vs Generic SEO – What’s The Difference?

There are many different methods of marketing your business website, on-line shop or e-commerce website, but for many business owners there seems to be a bit of confusion between what is considered generic back link building and what is a true social marketing campaign, and more to the point what is the aim of each marketing strategy? Different SEO and web marketing companies will of course employ different methodologies to promote a site and more often than not you get what you pay for so to speak. Equally there is bound to be a crossover in campaign strategies the debate of which could go on for months, but the purpose of this article is to highlight the key differences and aims of each type of campaign not what any single campaign should contain. Generic Search Engine Marketing Typically the aim of a generic search engine marketing campaign (SEM) is to … Continue reading

Flash and Standards: The Cold War of the Web

You’ve probably heard that Apple recently released the iPad. The absence of Flash Player on the device seems to have awakened the HTML5 vs. Flash debate. Apparently, it’s the final nail in the coffin for Flash. Either that, or the HTML5 community is overhyping its still nascent markup language update. The arguments run wide, strong, and legitimate on both sides. Yet both sides might also be wrong. Designer/developer Dan Mall is equally adept at web standards and Flash; what matters, he says, isn’t technology, but people. Bookmark It Hide Sites

Web Standards for E-books

E-books aren’t going to replace books. E-books are books, merely with a different form. More and more often, that form is ePub, a format powered by standard XHTML. As such, ePub can benefit from our nearly ten years’ experience building standards-compliant websites. That’s great news for publishers and standards-aware web designers. Great news for readers, too. Our favorite genius, Joe Clark, explains the simple why and how. Bookmark It Hide Sites

Give Away Events or JV giveaway events

The Internet itself changed the way that people buy things. People no longer have to get dressed, drive into town, find a parking place, stand in line or wear out their shoe leather searching for the products and services that they want. Three cheers for the Internet! Internet marketers devised ways in which to reach their customer base that were unheard of in the brick and mortar world of advertising and now these giants of innovation have come up with yet another method that defies all of the principles of advertising that have been established over the years. This new and innovative marketing technique that I’m talking about is called a “give away event” or a “Joint Venture give away event” or “jv giveaway events”. Can you imagine a group of brick and mortar stores getting together and agreeing to give free ‘stuff’ to one another’s customers? I can’t either. … Continue reading

New Alice in Wonderland movie races to $116.1M opening

Johnny Depp and Tim Burton found a pile of money on the other side of the looking glass. “Alice in Wonderland,” their update on Lewis Carroll’s “Alice’s Adventures in Wonderland” and “Through the Looking Glass,” had a mammoth opening weekend of $116.1 million. Walt Disney’s 3D version of the popular children’s story written by Lewis Caroll is expected to break the record held by Warner Bros’ 300 which opened to $71 million in the year 2007. Though the movie has got mixed reviews it is popular with girls and young women. And moreover with US schools closing for spring break next the PG ratedmovie will get more viewers. A quarter of a century and still no signs of slowing down, Johnny Depp continues to create magic at the box-office with his latest Tim Burton collaboration, Alice in Wonderland which has smashed pretty much all the records to earn the distinction … Continue reading

Words that Zing

When someone consults a website, there is a precious opportunity not only to provide useful information but also to influence their decision. To make the most of this opportune moment, we must ensure that the site says or does precisely the right thing at precisely the right time. Understanding the rhetorical concept of kairos can help us craft a context for the opportune moment and hit the mark with appropriately zingy text. Bookmark It Hide Sites

The Problem with Passwords

Abandoning password masking as Jakob Nielsen suggests could present serious problems, including undermining a user’s trust by failing to meet a basic expectation. But with design patterns gleaned from offline applications, plus a dash of JavaScript, we can provide feedback and reduce password errors without compromising the basic user experience or losing our visitors’ trust. Bookmark It Hide Sites

Letting Go of John Hancock

Because clients expect everything to be faster, better, and simpler, web professionals must take an instant, foolproof, paperless, modern approach to how clients approve proposals and sign contracts. Implementing an instantaneous contract agreement helps to get projects off the ground, attract clients on tight timelines, and prevent potential delays. All it takes is a little PHP and some PDF magic. Bookmark It Hide Sites

The Content Strategist as Digital Curator

As the digital landscape becomes increasingly complex, and as businesses become ever more comfortable using the web to bring their product and audience closer, the techniques and principles of museum curatorship can inform how we create online experiences—particularly when we approach content. Erin Scime shows us how. Bookmark It Hide Sites

On Web Typography

Until now, chances are that if we dropped text onto a web page in a system font at a reasonable size, it was legible. But with many typefaces about to be freed for use on websites, choosing the right ones to complement a site’s design will be far more challenging. Many faces to which we’ll soon have access were never meant for screen use, either because they’re aesthetically unsuitable or because they’re just plain illegible. Jason Santa Maria, a force behind improved type on the web, presents qualities and methods to keep in mind as we venture into the widening world of web type. Bookmark It Hide Sites

Did you know that you could completely eliminate your power bill, by constructing a zero point magnetic power generator?

A Zero point magnetic power generator is basically a Free Energy Generator. It uses magnets, and magnetic force to induce perpetual motion. It runs by itself, indefinitely without stopping, thus creating completely free electrical energy, which can fully power your home for free. A Perpetual motion device refers to a machine that runs perpetually i.e. indefinitely, and produces a larger amount of energy than it consumes. Thus, it produces free energy indefinitely, runs by itself, without having to need a third-party device or resource to power it. The free energy devices have been suppressed by the corporate world, because such devices, would allow people to create their own energy for free, which would ultimately shut down the big energy corporations, because people won’t need to pay anymore for electricity to fill their pockets. Can this device be used to power a household? The magniwork free energy generator, can be efficiently … Continue reading

39 Tools for Marketing Your Small Busíness Online

Thousands of free online marketing tools clamor for attention, with new ones popping up every week it seems. You know you should be doing more to reach out to your customers, but just researching which tools to use can be a vast time investment, even if they don’t require a big financial outlay. Below is a compiled a list of the most popular (or most useful) low-cost or free small business marketing tools. You might be using some of them already, but you’re sure to find a couple that will round out your small business marketing toolkit nicely. And, if you’re just starting out marketing a new business online, this list may help point you in the right direction. Directories The Open Directory – A staple of the SEO crowd, this directory can be tricky to get into but well worth it for the link juice it passes along to … Continue reading