FREE Course: How to Succeed as a Creative Professional

How to Succeed as a Creative Professional Just this week my buddy Mark McGuinness sent over a fabulous free offer, his new course: The Creative Pathfinder. You might remember Mark from his ebook, Time Management for Creative People. Kudos to Mark as a mention of his ebook made it to Mashable as well: 10 Essential Free E-Books for Web Designers. If you are interested in his course, keep on reading… FREE Course on How to Succeed as a Creative Professional If you’d like to inject some inspiration and momentum into your creative career, feel free to enrol on my new course: The Creative Pathfinder. It’s a 25-week programme designed to equip you with the creative and professional skills you need to succeed in your chosen career path – whether you’re an employee, freelancer or creative entrepreneur. Things you’ll learn include: why following your heart makes sound business sense the four … Continue reading

Apps vs. the Web

There’s an app for that, and you’re the folks who are creating it. But should you design a web-based application, or an iPhone app? Each approach has pluses and minuses—not to mention legions of religiously rabid supporters. Apple promotes both approaches (they even gave the web a year-long head start before beginning to sell apps in the store), and the iPhone’s Safari browser supports HTML5 and CSS3 and brags a fast JavaScript engine. Yet many companies and individuals with deep web expertise choose to create iPhone apps instead of web apps that can do the same thing. Explore both approaches and learn just about everything you’ll need to know if you choose to create an iPhone app—from the lingo, to the development process, to the tricks that can smooth the path of doing business with Apple. Bookmark It Hide Sites

Good Help is Hard to Find

Help content gets no respect. For one thing, it is content, and our horse-before-cart industry is only now beginning to seriously tackle content strategy. For another, we assume that our site is so usable, nobody will ever need the help content anyway. Typically, no one is in charge of the help content and no strategy exists to keep it up to date. On most sites, help content is hard to find, poorly written, blames the user, and turns a mildly frustrating experience into a lousy one. It’s time to rethink how we approach this part of our site. Done well, help content offers tremendous potential to earn customer loyalty. By learning to plan for and create useful help content, we can turn frustrated users into our company’s biggest fans. Bookmark It Hide Sites

No One Nos: Learning to Say No to Bad Ideas

You can’t create what clients need when you’re too busy saying yes to everything they want. As a user experience designer, it’s your job to say no to bad ideas and pointless practices. But getting to no is never easy. Proven techniques that can turn vocal negatives into positive experiences for you, the client, and most importantly, the end-user include citing best practices and simple but powerful business cases; proving your point with numbers; shifting focus from what to who; using the “positive no”; and, when necessary, pricing yourself out. Bookmark It Hide Sites

Kick Ass Kickoff Meetings

Too many kickoff meetings squander the busiest, most expensive people’s time reiterating what everyone already knows. If every meeting is an opportunity, why waste your first one? By asking stakeholders tough questions before the kick-off, and using the meeting itself to explore ideas and build relationships, you can turn a room of mutually suspicious turf battlers into an energetic team with shared ownership of the end-product and the kind of bond that can sustain the group through the challenges ahead. Bookmark It Hide Sites