A Checklist for Content Work

There’s really only one central principle of good content: it should be appropriate for your business, for your users, and for its context. Appropriate in its method of delivery, in its style and structure, and above all in its substance. As Erin Kissane explains, content strategy is the practice of determining what each of those things means for your project—and how to get there from where you are now. We are delighted to present an excerpt from Erin’s new book, (and the third title from A Book Apart), The Elements of Content Strategy. Bookmark It Hide Sites

CSS Floats 101

The float property is a valuable and powerful asset to any web designer/developer working with HTML and CSS. Tragically, it can also cause frustration and confusion if you don’t fully understand how it works. Test or refresh your knowledge as Noah Stokes explores float theory and behavior, and guides us through common float-related coding pitfalls. Bookmark It Hide Sites

Search Engine Optimization and Ranking Your Website

Search engine optimization (SEO) allows you to position your website in the higher positions of Google and other search engines. This means your website will receive larger and larger volumes of targeted traffic. It’s the biggest traffic driver to websites and the most successful online strategy when it comes to increasing online sales.. Unfortunately, some people don’t know how SEO (search engine optimization) works and what they can expect. Some webmasters still expect that their website will be listed on Google’s first result page after submitting the site to Google. That might have worked eight years ago but it does not work today. 1. SEO takes time You cannot optimize your website today and expect results tomorrow or next week. Search engine optimization takes time. Search engines have to find your new optimized pages, they have to find the new links to your website, they have to update the index, … Continue reading