New Media

Twitter is a micro-blogging site that asks you a basic question, “What are you doing?” It allows anyone with an account to write up to 140 characters in a text field as a means to update, comment, promote or communicate to others who are “following” you. When people follow you, they see what you’ve recently contributed when they login. They see your “tweets”, which are the messages you leave.

Tagged as: Online Marketing Strategy, Social Media, tinyurl, twittering

{ 0 comments }

One resoundingly negative consequence of the amazíng advances in computing power over the last 25 or so years is the notion, still popular despite constant debunking, that all you need to be a designer today is to buy a computer (usually a Macintosh).

Tagged as: Experience Design, Positive SEO, website design

{ 0 comments }

By Ben Hourahine

Leo Burnett’s futures editor reveals fascinating insights into what is forging the new communications landscape in 2009 — and how digital is at the forefront.
New realism
Economic conditions will profoundly affect our cultural context moving forward. The speculative and emotive era, which went hand in hand with rising affluence, is being replaced by [...]

Tagged as: Brands as vehicles, Digital .tv, Eco austerity, Generation game, Hyper reality, New realism, The end of fact, The trust economy, Thread marketing

{ 0 comments }