Thread marketing

By Ben Hourahine

Leo Burnett’s futures editor reveals fascinating insights into what is forging the new communications landscape in 2009 — and how digital is at the forefront.
New realism
Economic conditions will profoundly affect our cultural context moving forward. The speculative and emotive era, which went hand in hand with rising affluence, is being replaced by [...]

Tagged as: Brands as vehicles, Digital .tv, Eco austerity, Generation game, Hyper reality, New realism, The end of fact, The trust economy, Thread marketing

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