Web directories are search engines of sorts which are operated and maintained by humans. On the contrary, the more popular variety of search engines are crawler-/bot-based and mostly operate without human intervention.
Web directories specialize in linking to and categorizing web sites and, as such, do not display lists of web pages based on keywords like search engines do. Instead, they list web sites by category and subcategory. Furthermore, categorization of sites is usually based on the entire site and not on individual pages or set of keywords.
There’s an abundance of Web directories online—there are general directories and there are niche directories. So how do you choose which one to submit to?
Before you go on submitting your site to directories, the most important thing to keep in mind is to STAY AWAY from “bad neighborhoods” and “bad directories”.
If your site is connected to these directories, Google will assume your website link is part of the “bad neighborhoods”.
Anyway, searching for directories is quite easy… just head on to one of the major search engines and do a search using the following operators:
“keyword phrase” + “directory” + “add url”
“keyword phrase” + “add site”
All you have to do next is to pick out those that appear at the top of the search results. Though, you may want to investigate a directory first before submitting to it just to make sure that it’s right for you and your site.
Some General Directories Where You Can Submit Your Site To
Business.com – Submitting your site on Business.com is pretty simple. First, choose the best category for your site. Choose the best sub-category for your site. Click on the List Your Business Here button. Fill out the forms presented to you.
Note that Business.com is a paid-for-inclusion directory. It charges a recurring annual fee of $299 to maintain a site’s inclusion in the lisiting.
Best of the Web Directory (BOTW) – To get your site included on BOTW, all you have to do is to click on the Submit Site link located near the top right corner of the page. Click on the Get Started Now! Button. Read and understand the site’s Terms of Service and choose a payment scheme that you think is best for you.
At the bottom of the page, click on the tick box to signify that you understood and agree to all the site’s terms (make sure that you do as this is legally binding), and click on the Continue button.
Then, fill out the form(s) that you’ll be presented with. Have your credit card ready, by the way, as this is a paid-for-inclusion service.