So You’ve Moved Your Site…

If you’ve moved your site to a different URL which necessitates you to ask the sites that have already linked to you to update your links, write them and courteously ask them to do so. And when you do, always make sure to provide them with all the necessary information to carry out the change without much of a hassle. For example, indicate your old site’s name and URL. Also, tell them where on their site your link is located. As mentioned earlier, they are doing you a favor, so be kind enough to make the change less of a chore for them to do.

What NOT to Do

Doing one or several of these can get your site banned/penalized from the major search engines.

  • Submitting your site to paid directories.
  • Posting only whenever or wherever you’re allowed to include links in your messages.
  • Repeatedly dropping your links in forums either by posting your link as part of your messages or by including your link in your signature.
  • Posting on old/outdated forum threads just to drop links to your semi-related website.
  • Signing up in forums just to do link spamming.
  • Joining various forums and saying/asking the exact same thing in all the forums on the same day.
  • Asking a question on a forum and using a different account (on the same IP address) to answer your own question.
  • Signing your blog comments with spammy keywords instead of your name.
  • Marketing your own site in all your blog comments without contributing any useful/helpful/relevant information.
  • Posting the exact same comment on all the blogs that you come across.
  • Using automated bots to leave comments on your target sites/blogs.
  • Sending out link exchange requests which focus on Page Rank instead of the potential benefits that the link exchange might lead to.
  • Sending out mechanically-written/composed requests that appear like they had been automatically generated.
  • Going to webmaster conferences just to personally advertise your site and talk people into linking to your site.
  • Sending webmasters alerts every time you post something new on your site.
  • Sending a webmaster an email everyday asking him/her to link to your site.
  • Sending references to your site to the same webmaster using various email accounts.
  • Offering webmasters money to persuade them to link to you.
  • Stealing content from other people, stripping out all attributions from it, and using/posting it as your own.
  • Participating in link popularity farms
  • Participating in programs that send out emails soliciting people to swap links.
  • Getting low-integrity web sites to link to you.
  • Getting off-topic or unrelated sites to link to you.
  • Submitting your site to free-for-all (FFA) sites.
  • Sending out identical emails to hundreds of sites asking for a reciprocal link.
  • Applying to sites that have hundreds of links on the same page.
  • Applying to sites that have reciprocal links pages buried deep in their site.
  • Setting up multiple sites on a single IP address and linking them together in the exact same way.
  • Stay out of bad neighborhoods, these are domains that have sites which have been penalized or given low page ranks by Google.
  • Applying to sites that have hundreds of links listed on a single page. If your site is not on the top ten, you’re not bound to get anything from that site.
  • Setting up ten sites on the same IP address and link them together exactly the same way. Do not copy what you’ve already done, create each of your site from scratch. And, whenever possible, set them up on several different hosting companies.
  • Ignoring dead links on your site. You should always clean your link directories and keep them free of 404s and dead links.
  • Soliciting links from sites that have nothing at all do do with your niche/business.
  • Focusing on PageRank alone. There are many other methods for building link popularity.
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