Top 7 Google Website Optimizer Tips

Here are our top 7 tips for Google Website Optimizer when you are getting started and looking for fast, actionable feedback to improve your website conversion rates. Keep it Simple Start with A/B Testing and test major page changes with fewer variations. Google offers some sophisticated functionality for performing multivariate tests but remember that these complex tests take much longer to get actionable feedback since much higher traffic and ultimately conversions are necessary. Conversion within 1-click An important lesson we have learned is to use a conversion step within one click of the page you are testing because too many variables can come into play that may drastically impact your testing results when using a conversion step that is multiple steps away. For example, if you are testing the conversion of product detail page changes you likely want to use the cart page as the conversion step (1 step away) … Continue reading

Top 50 Google Website Optimizer Tips on What to Test

Below is list of what to test from ‘Radically Improving your Conversion Rate’ using Google Website Optimizer at Search Engine Strategies New York 2009 in really no specific order because each site is different. If you are new to Google Website Optimizer check out our Top 7 Google Website Optimizer Tips before you start testing. Then use this list to generate ideas of what to test on your site using Google Website Optimizer. Put the best info and calls to action Above the FOLD (avoid false bottoms that make users think there isn’t any more content) Repeat your Call to Action throughout a long page Add a Form to the page to generate leads or even order your product Make Calls to Action contextual and specific to content of page versus generalized calls to action Call to Action Button Design (shape, style, size, color, white space, grouping, etc) Customer Centric … Continue reading