Keeping Yourself On Track with Link Building

As you may have already noticed, there are so many things you can do to build links on the Web, so much so that it can easily boggle the mind. The following questions should help you keep you on the right track. Are the sites that link to you in the same field/niche as you are? In other words, is your site related to the sites that are linking to it? Are the sites that link to your site also linked to by others in the same field/theme/niche? Do you have “authorities” or experts in your subject area linking to your site? Are all your site’s pages optimized for relevant keyword phrases and are they properly linked to each other? If you answered yes to all these four questions, you’re generally out of the woods. Congratulations! “The Halo Effect…” This is what organic search does for you. People assume since … Continue reading

Be Creative and Stay Visible – Legitimately Build Link Popularity

A great way to legitimately build link popularity for your sites is to build a stand alone directory or search engine. You can find programs for this at The CGI Resource Index and the PHP Resource Index. After you’ve created one, add to it your own sites, your affiliate sites, your sites that are affiliates for others, etc. You can also create a stand-alone themed search engine and put on it a link to your own site. Another way is by offering “awards” in the form of a .GIF image that links back to your site. If you’ve developed a reputation of being an authority on a subject or niche, people will perceive a benefit from the awards you offer (e.g., he/she gets to tell everybody that your site recognizes his site as a quality site) and this will encourage them to place your award on their site. When giving awards, … Continue reading