Social Marketing vs Generic SEO – What’s The Difference?

There are many different methods of marketing your business website, on-line shop or e-commerce website, but for many business owners there seems to be a bit of confusion between what is considered generic back link building and what is a true social marketing campaign, and more to the point what is the aim of each marketing strategy? Different SEO and web marketing companies will of course employ different methodologies to promote a site and more often than not you get what you pay for so to speak. Equally there is bound to be a crossover in campaign strategies the debate of which could go on for months, but the purpose of this article is to highlight the key differences and aims of each type of campaign not what any single campaign should contain. Generic Search Engine Marketing Typically the aim of a generic search engine marketing campaign (SEM) is to … Continue reading

39 Tools for Marketing Your Small Busíness Online

Thousands of free online marketing tools clamor for attention, with new ones popping up every week it seems. You know you should be doing more to reach out to your customers, but just researching which tools to use can be a vast time investment, even if they don’t require a big financial outlay. Below is a compiled a list of the most popular (or most useful) low-cost or free small business marketing tools. You might be using some of them already, but you’re sure to find a couple that will round out your small business marketing toolkit nicely. And, if you’re just starting out marketing a new business online, this list may help point you in the right direction. Directories The Open Directory – A staple of the SEO crowd, this directory can be tricky to get into but well worth it for the link juice it passes along to … Continue reading

Affiliate marketing is a rapidly growing online business

Affiliate marketing is a rapidly growing online business, and has become more widely accepted by most people. There are more people who are trying to find out more about this mode of money making opportunity. Indeed, there is a vast potential in this business, and if you want to get started, you will have to find out how the ‘gurus’ are doing it, and learn how it works for them. In affiliate marketing, there are a few things that you will need. First, you will need to find a product or service to sell. Next, you will need to advertise it somewhere and make money when people buy the product from you. The best thing about affiliate marketing is that you do not need to have a huge start up capital, there is a lower risk as compared to setting up a offline business. Due to the low cost and … Continue reading