Internet advertising 101

The key internet advertising terms explained Internet advertising offers various ways to reach your target audience in a more effective way. Here are some of the aspects of internet advertising to consider: Search engine optimisation, (SEO) People use search engines to find information on the internet. In order to generate traffic to your website, it is important to acquire a high ranking on the engine’s results page when relevant keywords are searched for. SEO is the part of internet advertising that takes into account how search engines work and what people search for, and then optimises the website, for example by improving the content, to achieve higher rankings. Pay per click (PPC) advertising Advertisers can also pay to have their links listed when users search for relevant keywords. These links are listed separately, usually on the right-hand side of the results page. When using the PPC model for internet advertising, the advertiser bids … Continue reading

10 Things You Need to Know About Mobile Advertising

It’s a slightly curious affair, a collection of quotes from people in the IAB elsewhere, each extolling a different virtue of mobile advertising. So for those of you not quite sure whether mobile advertising is, or is not, something you should be looking at, here they are: Continue reading