Track Search Engines with a traffic analyzer

Depending on your site statistics program, you may also be able to see which search engines are referring traffic to your site. Google Analytics will provide graphical charts to represent site traffic. Don’t expect to get every page ranked in every engine. Some search engines just naturally pick up more pages than others. Search engines are always in a competition for who has the biggest database of web pages. You may find that one search engine may be picking up and ranking almost every page of your site, while another engine only likes your home page. It is also dependent on the popularity of the specific search engine. We’ve dealt with the statistics for many web sites over many years. We believe that Google sends the most traffic. But that doesn’t mean that Google always sends the most quality traffic. Quality traffic (traffic that produces sales) can vary by search engine. One important variable would be the … Continue reading

How a Blog Can Seriously Help Your Business

If your business website doesn’t have a blog, get one. A blog, if done right, can act as a direct and indirect mechanism that brings large amounts of qualified visitors to your site, many of whom may become customers. This is mostly related to the way blogs interact with search engines and the traffic I am speaking of will come from search engines, mostly Google. Before I explain how you can do this to help your website, let me first give some background on how search engines work, Google in particular. When it comes to optimizing your website (or blog for that matter) for search engines you must always keep in mind two things: on-page optimization and off-page optimization. On-page optimization is the elements of a Web page that better optimize it to be found and ranked well in the search engines. These elements can include on-page content such as … Continue reading

Optimize Your Website with These Simple Tips – Think Links

As more and more marketing functions move to the web, businesses are at least starting to understand the requirements of ranking for keywords relevant to the business. Most however still don’t understand how Google and other search engines determine who gets top placements. The guidelines here will at least put you in position to achieve higher search engine ranks. Continue reading