Track Search Engines with a traffic analyzer

Depending on your site statistics program, you may also be able to see which search engines are referring traffic to your site. Google Analytics will provide graphical charts to represent site traffic. Don’t expect to get every page ranked in every engine. Some search engines just naturally pick up more pages than others. Search engines are always in a competition for who has the biggest database of web pages. You may find that one search engine may be picking up and ranking almost every page of your site, while another engine only likes your home page. It is also dependent on the popularity of the specific search engine. We’ve dealt with the statistics for many web sites over many years. We believe that Google sends the most traffic. But that doesn’t mean that Google always sends the most quality traffic. Quality traffic (traffic that produces sales) can vary by search engine. One important variable would be the … Continue reading

Increase overall website traffic or increase sales

Google will look at the traffic that a document gets and changes to that traffic over time. It will also consider seasonal, daily or other timely changes to see if a document receives more traffic at these times and is therefore more relevant at these times. Any significant drop in traffic may indicate that a document is stale. Google may also consider ‘advertising traffic’ separately. Is your primary goal in a search engine promotion campaign to increase overall traffic or to increase sales? The determination of your success will depend on your goals. You will need to have the following statistics or metrics available to analyze your success: How many unique visitors you get each week The specific search engines that are sending you traffic How many hits each search engine is sending you The keywords people use to find your site What your ranks are for certain keyword phrases Sales per week In … Continue reading

Alternative Link Building Strategy

Step 1 – Create a links/resources page on your site and fill it with at least 50 sites that are related to yours or your niche (avoid ones that are in competition with you). Scout for sites by doing searches on search engines using your keywords. (Note: Pick out only the first few top results.) Step 2 – Find out and list down the sites that are linking to those in your list. Do the same for your competitor’s sites. Look for quality content and non-competitiveness. If they pass those criterion, include them in your links/resources page. Also, take note of the webmaster’s email address. Step 3 – Get in touch with the Webmasters of the sites you have on your final list and request for a link. Get Something That Your Competitors Can’t Both you and your competitor may be offering the same products and services, and you’re probably … Continue reading

Social Marketing vs Generic SEO – What’s The Difference?

There are many different methods of marketing your business website, on-line shop or e-commerce website, but for many business owners there seems to be a bit of confusion between what is considered generic back link building and what is a true social marketing campaign, and more to the point what is the aim of each marketing strategy? Different SEO and web marketing companies will of course employ different methodologies to promote a site and more often than not you get what you pay for so to speak. Equally there is bound to be a crossover in campaign strategies the debate of which could go on for months, but the purpose of this article is to highlight the key differences and aims of each type of campaign not what any single campaign should contain. Generic Search Engine Marketing Typically the aim of a generic search engine marketing campaign (SEM) is to … Continue reading

39 Tools for Marketing Your Small Busíness Online

Thousands of free online marketing tools clamor for attention, with new ones popping up every week it seems. You know you should be doing more to reach out to your customers, but just researching which tools to use can be a vast time investment, even if they don’t require a big financial outlay. Below is a compiled a list of the most popular (or most useful) low-cost or free small business marketing tools. You might be using some of them already, but you’re sure to find a couple that will round out your small business marketing toolkit nicely. And, if you’re just starting out marketing a new business online, this list may help point you in the right direction. Directories The Open Directory – A staple of the SEO crowd, this directory can be tricky to get into but well worth it for the link juice it passes along to … Continue reading

Can Secret Affiliate Income make you any money? Or is it just a SCAM?

l, lets get right into it and find out what exactly is this product. Secret Affiliate Income is created by Frank Michaels. In this product, he is revealing the secrets as an affiliate marketer that allowed him to “sack” his boss, and work from home just with a laptop and internet connection. Now, he would like to share his secrets only with limited number of people who are serious about making money online, as he does not wish to share with too many people and dilute the effectiveness of his methods. I’m not here to assassinate anyone, I’m only here to give an honest review of Secret Affiliate Income. The title itself made you leap out and grabbed your attention to it. With such a novel title, does it has the amount of information and substance for you? Yes, if you are all serious and worked up about your career … Continue reading

Running Google Analytics on your Website and Seeing Improvements – Not a Secret anymore please!

For the love of the internet and for the want of a better internet experience, lets not keep Google Analytics a secret only known to Internet Geeks and the likes. One of many good things about installing Google Analytics on your website and looking at the results once in a while, you are able to get a fairly good idea if your site content is working or not. With analytics you are able to compare for example this month to the previous month. Visitors went up, pageviews more than doubled, average time on site improved with a couple of seconds but oh no, bounce rates also went up! All this just from the dashboard view before you start drilling down. Suppose it’s a very encouraging tool to work with if you are seeing positive SEO results but a nervous pessimistic tool if the opposite happens. For the average website owner … Continue reading

Right SEO tactic for low and high competition

Depending on the keywords for which you want to get high rankings, you have to employ different tactics. Keywords with less competition require different tactics than keywords with high competition. The effect of different SEO tactics on the position of your website in the search results If you target long keyword phrases with little competition, then the relative value of on-page web page optimization is very high. For example, if you want to be listed for the search term “buy black adidas samba sneaker in knoxville” then it is enough to optimize one of your web pages for that search term because the competition for that search term is not high. You don’t need many inbound links to get high rankings for that keyphrase. The more competitive the targeted keyword is, the higher is the effect of inbound links on the position of your website in the search results. The … Continue reading

How a Blog Can Seriously Help Your Business

If your business website doesn’t have a blog, get one. A blog, if done right, can act as a direct and indirect mechanism that brings large amounts of qualified visitors to your site, many of whom may become customers. This is mostly related to the way blogs interact with search engines and the traffic I am speaking of will come from search engines, mostly Google. Before I explain how you can do this to help your website, let me first give some background on how search engines work, Google in particular. When it comes to optimizing your website (or blog for that matter) for search engines you must always keep in mind two things: on-page optimization and off-page optimization. On-page optimization is the elements of a Web page that better optimize it to be found and ranked well in the search engines. These elements can include on-page content such as … Continue reading

9 Tips For Effective Website Content

Web readers may be a difficult bunch, they may take a while to digest information and they may need convincing of every single point you deliver but they are essential. They can become long term, loyal customers, as long as you give them what they want. Writing for the Internet is a different skill to writing for paper print or paper publications. Website readers digest smaller amounts of information in less time when compared to reading from paper. This means that website content needs to be very well organised, concise, well formatted, and appealing. Throw in the proper use of search engine keywords, a powerful Call To Action (CTA), your Unique Selling Proposition (USP), and the natural scepticism of web users and it’s easy to see why many website owners use professional content writers. 1 – Use An Inverted Pyramid Style Of Writing The inverted pyramid style of writing means … Continue reading

Why Search Engine Optimization (SEO) Matters

If you aren’t yet aware of its meaning, SEO stands for Search Engine Optimization. Simple enough, but just what is SEO and what is it for? This is a more complex matter. Search engine optimization refers to a number of different techniques used for building websites and the content on these sites to improve their placident in the search engine results pages. The idea of SEO is to make your website more visible to web users who search for content with search engines (which is essentially everyone who uses the World Wide Web at all). If your website is a personal page meant primarily for yourself and perhaps a small number of family members and friends, it may not be all that important to you to have a site which is optimized. However, if your website is business oriented, it matters a great deal. Think of it this way: if … Continue reading

Top 7 Google Website Optimizer Tips

Here are our top 7 tips for Google Website Optimizer when you are getting started and looking for fast, actionable feedback to improve your website conversion rates. Keep it Simple Start with A/B Testing and test major page changes with fewer variations. Google offers some sophisticated functionality for performing multivariate tests but remember that these complex tests take much longer to get actionable feedback since much higher traffic and ultimately conversions are necessary. Conversion within 1-click An important lesson we have learned is to use a conversion step within one click of the page you are testing because too many variables can come into play that may drastically impact your testing results when using a conversion step that is multiple steps away. For example, if you are testing the conversion of product detail page changes you likely want to use the cart page as the conversion step (1 step away) … Continue reading

Top 50 Google Website Optimizer Tips on What to Test

Below is list of what to test from ‘Radically Improving your Conversion Rate’ using Google Website Optimizer at Search Engine Strategies New York 2009 in really no specific order because each site is different. If you are new to Google Website Optimizer check out our Top 7 Google Website Optimizer Tips before you start testing. Then use this list to generate ideas of what to test on your site using Google Website Optimizer. Put the best info and calls to action Above the FOLD (avoid false bottoms that make users think there isn’t any more content) Repeat your Call to Action throughout a long page Add a Form to the page to generate leads or even order your product Make Calls to Action contextual and specific to content of page versus generalized calls to action Call to Action Button Design (shape, style, size, color, white space, grouping, etc) Customer Centric … Continue reading

Optimize Your Website with These Simple Tips – Think Links

As more and more marketing functions move to the web, businesses are at least starting to understand the requirements of ranking for keywords relevant to the business. Most however still don’t understand how Google and other search engines determine who gets top placements. The guidelines here will at least put you in position to achieve higher search engine ranks. Continue reading

Knowledge is power: what are social media backlinks really worth?

One of the fastest ways to build backlinks is to register on social media sites with high PageRank: Facebook, Xing, LinkedIn, MySpace, Ecademy, Twitter etc. These sites allow you to set up a user profile with information about you and your company, including a link to your website. The only catch is that not all of these sites’ links are ‘do-follow’ – which means your site will not always receive the ‘link juice’. Continue reading

Find your keyword website ranking on Google, Yahoo and Bing for different keywords

A new service KPMRS helps in finding your website ranks on Google, Yahoo an Bing. Keyword Position Monitoring Report Services. KPMRS is a website rank monitoring services on various search engines for multiple keywords. It tracks the website position for keywords or phrases for a specific URL on Google, Yahoo, Bing and provides a comprehensive report on overall performance and position variation over time, in a nice graphical format. This tool actually queries Search Engines viz Google, MSN and Yahoo and checks whether the URL given by you appears in the first 1000s list based on the keywords given. If your URL is present, it will give you all the information including the number on which it is present, its position and ranking. Supports Google, Yahoo, Bing and even Alexa! It reports on how your keywords are working. Ge regular email alerts for your website’s performance. View Reports of your keywords. Extremely easy to … Continue reading

Search Engine Optimization for Newbies

With so much information – and misinformation – available on the topic of Search Engine Optimization (SEO) it can be tricky trying to separate fact from fiction. Coupled with the fact that SEO changes only slightly less rapidly than the weather, it can be downright overwhelming to know where to start. So, if you’re an SEO newbie looking for a place to start, here’s a look at some Search Engine Optimization (SEO) basics. What Is SEO? Even the most beautifully-designed site won’t do you much good if potential customers can’t find it. That’s where Search Engine Optimization (SEO) comes in: SEO helps ensure your site is more visible in the search engines, drive qualified traffic to your website, and convert that traffic into actual customers. In short, SEO increases your website’s rankings in the search engines by making the pages within your site more attractive to the search engines. The … Continue reading

11 Things Every Successful Website Needs

So you’ve put together a spectacular website, and you’re ready to go live on the Internet for the whole world to see. Not so fast there Bucky. In case you didn’t know, there are a few essential requirements that every site needs to include in order to be successful. Continue reading

Five Crucial Components of Web Design

Professional website developers know the importance of web design and the role it plays in making a website successful.

Designing a successful website is no easy task, especially for someone who is new to the world of web development. With the help of web development applications many people can and do create decent websites. But decent in most cases is not good enough to make a site successful from a traffic or financial standpoint. Continue reading

The Quick and Easy Way to Really Understand Long Tail Keywords

Have you heard of the 80-20 rule? Well, an Italian economist called Pareto noticed that 80% of land in Italy was owned by 20% of the population. His work was taken up by others until it entered mainstream thinking. You’ve probably heard variations of what’s now become known as the 80-20 rule, or the Pareto principle. They go like this: we spend 80% of our time with 20% of our friends, or we wear 20% of our favorite clothes 80% of the time. Continue reading

The Best Online Marketing Strategy

One of the biggest mistakes that many businesses online and offline make is that they do not have a plan for success. Even though it is an online business, you should still have a business plan and you should have a search marketing strategy and know that you are targeting a large enough market. You should do searches online on Google, and Yahoo, and MSN, and see which of your competitors come up for that search term. Continue reading

7 Basics of Good Web Design

Whether you are just starting a web design project, looking at revamping an existing site, or just wanting to double check the usability of your current web site you should consider these 7 Basics of Good Web Design. Continue reading

Seven Words That Will Make Your Website Worth Viewing

By Jerry Bader (c) 2009 Seven. It’s just a number like any other, but it does seem to come up on a fairly regular basis. There’s the Seven Wonders of the World, The Seven Deadly Sins, and the Seven Dwarfs: Happy, Sneezy, Sleepy, Bashful, Doc, Dopey, and my personal favorite, Grumpy. Phone numbers are seven digits, and they say the optimum brand name should be no more than seven letters long. Seven it seems is a magical number, as the average human brain can only grasp seven things at a time. Interesting, my wife says I’ve got trouble with two, never mind seven, but that’s another story. So I’ve been thinking, what are the seven most important words associated with Web-marketing. I’ll give you a hint: Search, Engine, and Optimization don’t make the cut. So what words do make the líst? What are the seven words that will make your … Continue reading

Why the growth of search defies economic turmoil

By Wayne Lieb In the midst of an economic downturn, marketers are still embracing search engine marketing as an accountable and cost-effective strategy. Here are the factors that are driving continued growth. Companies around the world have watched bad news pile up over the past few months, as it has started to become apparent that many of the world’s major economies will slip into prolonged recession. However, amidst the gloom, one major American company had good news for its shareholders — results that beat analysts’ forecasts with a 25 percent increase in revenues for the most recent quarter. That company was Google, and its success illustrates how search engine marketing (SEM) continues to defy poor economic conditions, enabling it to grow into one of the world’s most significant marketing channels. It is expected that paid search will grow at a compound annual growth rate of 13 percent up to 2013, … Continue reading