Search Engine Optimization for Newbies

With so much information – and misinformation – available on the topic of Search Engine Optimization (SEO) it can be tricky trying to separate fact from fiction. Coupled with the fact that SEO changes only slightly less rapidly than the weather, it can be downright overwhelming to know where to start. So, if you’re an SEO newbie looking for a place to start, here’s a look at some Search Engine Optimization (SEO) basics. What Is SEO? Even the most beautifully-designed site won’t do you much good if potential customers can’t find it. That’s where Search Engine Optimization (SEO) comes in: SEO helps ensure your site is more visible in the search engines, drive qualified traffic to your website, and convert that traffic into actual customers. In short, SEO increases your website’s rankings in the search engines by making the pages within your site more attractive to the search engines. The … Continue reading