Search Engine Optimization and Ranking Your Website

Search engine optimization (SEO) allows you to position your website in the higher positions of Google and other search engines. This means your website will receive larger and larger volumes of targeted traffic. It’s the biggest traffic driver to websites and the most successful online strategy when it comes to increasing online sales.. Unfortunately, some people don’t know how SEO (search engine optimization) works and what they can expect. Some webmasters still expect that their website will be listed on Google’s first result page after submitting the site to Google. That might have worked eight years ago but it does not work today. 1. SEO takes time You cannot optimize your website today and expect results tomorrow or next week. Search engine optimization takes time. Search engines have to find your new optimized pages, they have to find the new links to your website, they have to update the index, … Continue reading

Social Marketing vs Generic SEO – What’s The Difference?

There are many different methods of marketing your business website, on-line shop or e-commerce website, but for many business owners there seems to be a bit of confusion between what is considered generic back link building and what is a true social marketing campaign, and more to the point what is the aim of each marketing strategy? Different SEO and web marketing companies will of course employ different methodologies to promote a site and more often than not you get what you pay for so to speak. Equally there is bound to be a crossover in campaign strategies the debate of which could go on for months, but the purpose of this article is to highlight the key differences and aims of each type of campaign not what any single campaign should contain. Generic Search Engine Marketing Typically the aim of a generic search engine marketing campaign (SEM) is to … Continue reading

Right SEO tactic for low and high competition

Depending on the keywords for which you want to get high rankings, you have to employ different tactics. Keywords with less competition require different tactics than keywords with high competition. The effect of different SEO tactics on the position of your website in the search results If you target long keyword phrases with little competition, then the relative value of on-page web page optimization is very high. For example, if you want to be listed for the search term “buy black adidas samba sneaker in knoxville” then it is enough to optimize one of your web pages for that search term because the competition for that search term is not high. You don’t need many inbound links to get high rankings for that keyphrase. The more competitive the targeted keyword is, the higher is the effect of inbound links on the position of your website in the search results. The … Continue reading

Why Search Engine Optimization (SEO) Matters

If you aren’t yet aware of its meaning, SEO stands for Search Engine Optimization. Simple enough, but just what is SEO and what is it for? This is a more complex matter. Search engine optimization refers to a number of different techniques used for building websites and the content on these sites to improve their placident in the search engine results pages. The idea of SEO is to make your website more visible to web users who search for content with search engines (which is essentially everyone who uses the World Wide Web at all). If your website is a personal page meant primarily for yourself and perhaps a small number of family members and friends, it may not be all that important to you to have a site which is optimized. However, if your website is business oriented, it matters a great deal. Think of it this way: if … Continue reading

Top 50 Google Website Optimizer Tips on What to Test

Below is list of what to test from ‘Radically Improving your Conversion Rate’ using Google Website Optimizer at Search Engine Strategies New York 2009 in really no specific order because each site is different. If you are new to Google Website Optimizer check out our Top 7 Google Website Optimizer Tips before you start testing. Then use this list to generate ideas of what to test on your site using Google Website Optimizer. Put the best info and calls to action Above the FOLD (avoid false bottoms that make users think there isn’t any more content) Repeat your Call to Action throughout a long page Add a Form to the page to generate leads or even order your product Make Calls to Action contextual and specific to content of page versus generalized calls to action Call to Action Button Design (shape, style, size, color, white space, grouping, etc) Customer Centric … Continue reading

Optimize Your Website with These Simple Tips – Think Links

As more and more marketing functions move to the web, businesses are at least starting to understand the requirements of ranking for keywords relevant to the business. Most however still don’t understand how Google and other search engines determine who gets top placements. The guidelines here will at least put you in position to achieve higher search engine ranks. Continue reading

Knowledge is power: what are social media backlinks really worth?

One of the fastest ways to build backlinks is to register on social media sites with high PageRank: Facebook, Xing, LinkedIn, MySpace, Ecademy, Twitter etc. These sites allow you to set up a user profile with information about you and your company, including a link to your website. The only catch is that not all of these sites’ links are ‘do-follow’ – which means your site will not always receive the ‘link juice’. Continue reading

Find your keyword website ranking on Google, Yahoo and Bing for different keywords

A new service KPMRS helps in finding your website ranks on Google, Yahoo an Bing. Keyword Position Monitoring Report Services. KPMRS is a website rank monitoring services on various search engines for multiple keywords. It tracks the website position for keywords or phrases for a specific URL on Google, Yahoo, Bing and provides a comprehensive report on overall performance and position variation over time, in a nice graphical format. This tool actually queries Search Engines viz Google, MSN and Yahoo and checks whether the URL given by you appears in the first 1000s list based on the keywords given. If your URL is present, it will give you all the information including the number on which it is present, its position and ranking. Supports Google, Yahoo, Bing and even Alexa! It reports on how your keywords are working. Ge regular email alerts for your website’s performance. View Reports of your keywords. Extremely easy to … Continue reading

Five Crucial Components of Web Design

Professional website developers know the importance of web design and the role it plays in making a website successful.

Designing a successful website is no easy task, especially for someone who is new to the world of web development. With the help of web development applications many people can and do create decent websites. But decent in most cases is not good enough to make a site successful from a traffic or financial standpoint. Continue reading

The Quick and Easy Way to Really Understand Long Tail Keywords

Have you heard of the 80-20 rule? Well, an Italian economist called Pareto noticed that 80% of land in Italy was owned by 20% of the population. His work was taken up by others until it entered mainstream thinking. You’ve probably heard variations of what’s now become known as the 80-20 rule, or the Pareto principle. They go like this: we spend 80% of our time with 20% of our friends, or we wear 20% of our favorite clothes 80% of the time. Continue reading