39 Tools for Marketing Your Small Busíness Online

Thousands of free online marketing tools clamor for attention, with new ones popping up every week it seems. You know you should be doing more to reach out to your customers, but just researching which tools to use can be a vast time investment, even if they don’t require a big financial outlay. Below is a compiled a list of the most popular (or most useful) low-cost or free small business marketing tools. You might be using some of them already, but you’re sure to find a couple that will round out your small business marketing toolkit nicely. And, if you’re just starting out marketing a new business online, this list may help point you in the right direction. Directories The Open Directory – A staple of the SEO crowd, this directory can be tricky to get into but well worth it for the link juice it passes along to … Continue reading

Right SEO tactic for low and high competition

Depending on the keywords for which you want to get high rankings, you have to employ different tactics. Keywords with less competition require different tactics than keywords with high competition. The effect of different SEO tactics on the position of your website in the search results If you target long keyword phrases with little competition, then the relative value of on-page web page optimization is very high. For example, if you want to be listed for the search term “buy black adidas samba sneaker in knoxville” then it is enough to optimize one of your web pages for that search term because the competition for that search term is not high. You don’t need many inbound links to get high rankings for that keyphrase. The more competitive the targeted keyword is, the higher is the effect of inbound links on the position of your website in the search results. The … Continue reading

Top 7 Google Website Optimizer Tips

Here are our top 7 tips for Google Website Optimizer when you are getting started and looking for fast, actionable feedback to improve your website conversion rates. Keep it Simple Start with A/B Testing and test major page changes with fewer variations. Google offers some sophisticated functionality for performing multivariate tests but remember that these complex tests take much longer to get actionable feedback since much higher traffic and ultimately conversions are necessary. Conversion within 1-click An important lesson we have learned is to use a conversion step within one click of the page you are testing because too many variables can come into play that may drastically impact your testing results when using a conversion step that is multiple steps away. For example, if you are testing the conversion of product detail page changes you likely want to use the cart page as the conversion step (1 step away) … Continue reading

Search Engine Optimization for Newbies

With so much information – and misinformation – available on the topic of Search Engine Optimization (SEO) it can be tricky trying to separate fact from fiction. Coupled with the fact that SEO changes only slightly less rapidly than the weather, it can be downright overwhelming to know where to start. So, if you’re an SEO newbie looking for a place to start, here’s a look at some Search Engine Optimization (SEO) basics. What Is SEO? Even the most beautifully-designed site won’t do you much good if potential customers can’t find it. That’s where Search Engine Optimization (SEO) comes in: SEO helps ensure your site is more visible in the search engines, drive qualified traffic to your website, and convert that traffic into actual customers. In short, SEO increases your website’s rankings in the search engines by making the pages within your site more attractive to the search engines. The … Continue reading

7 Basics of Good Web Design

Whether you are just starting a web design project, looking at revamping an existing site, or just wanting to double check the usability of your current web site you should consider these 7 Basics of Good Web Design. Continue reading

Why the growth of search defies economic turmoil

By Wayne Lieb In the midst of an economic downturn, marketers are still embracing search engine marketing as an accountable and cost-effective strategy. Here are the factors that are driving continued growth. Companies around the world have watched bad news pile up over the past few months, as it has started to become apparent that many of the world’s major economies will slip into prolonged recession. However, amidst the gloom, one major American company had good news for its shareholders — results that beat analysts’ forecasts with a 25 percent increase in revenues for the most recent quarter. That company was Google, and its success illustrates how search engine marketing (SEM) continues to defy poor economic conditions, enabling it to grow into one of the world’s most significant marketing channels. It is expected that paid search will grow at a compound annual growth rate of 13 percent up to 2013, … Continue reading