Increase overall website traffic or increase sales

Google will look at the traffic that a document gets and changes to that traffic over time. It will also consider seasonal, daily or other timely changes to see if a document receives more traffic at these times and is therefore more relevant at these times. Any significant drop in traffic may indicate that a document is stale. Google may also consider ‘advertising traffic’ separately. Is your primary goal in a search engine promotion campaign to increase overall traffic or to increase sales? The determination of your success will depend on your goals. You will need to have the following statistics or metrics available to analyze your success: How many unique visitors you get each week The specific search engines that are sending you traffic How many hits each search engine is sending you The keywords people use to find your site What your ranks are for certain keyword phrases Sales per week In … Continue reading

So You’ve Moved Your Site…

If you’ve moved your site to a different URL which necessitates you to ask the sites that have already linked to you to update your links, write them and courteously ask them to do so. And when you do, always make sure to provide them with all the necessary information to carry out the change without much of a hassle. For example, indicate your old site’s name and URL. Also, tell them where on their site your link is located. As mentioned earlier, they are doing you a favor, so be kind enough to make the change less of a chore for them to do. What NOT to Do Doing one or several of these can get your site banned/penalized from the major search engines. Submitting your site to paid directories. Posting only whenever or wherever you’re allowed to include links in your messages. Repeatedly dropping your links in forums … Continue reading

Finding the Right Directories for Your Website

Web directories are search engines of sorts which are operated and maintained by humans. On the contrary, the more popular variety of search engines are crawler-/bot-based and mostly operate without human intervention. Web directories specialize in linking to and categorizing web sites and, as such, do not display lists of web pages based on keywords like search engines do. Instead, they list web sites by category and subcategory. Furthermore, categorization of sites is usually based on the entire site and not on individual pages or set of keywords. There’s an abundance of Web directories online—there are general directories and there are niche directories. So how do you choose which one to submit to? Before you go on submitting your site to directories, the most important thing to keep in mind is to STAY AWAY from “bad neighborhoods” and “bad directories”. If your site is connected to these directories, Google will … Continue reading

Search Engine Optimization and Ranking Your Website

Search engine optimization (SEO) allows you to position your website in the higher positions of Google and other search engines. This means your website will receive larger and larger volumes of targeted traffic. It’s the biggest traffic driver to websites and the most successful online strategy when it comes to increasing online sales.. Unfortunately, some people don’t know how SEO (search engine optimization) works and what they can expect. Some webmasters still expect that their website will be listed on Google’s first result page after submitting the site to Google. That might have worked eight years ago but it does not work today. 1. SEO takes time You cannot optimize your website today and expect results tomorrow or next week. Search engine optimization takes time. Search engines have to find your new optimized pages, they have to find the new links to your website, they have to update the index, … Continue reading

Running Google Analytics on your Website and Seeing Improvements – Not a Secret anymore please!

For the love of the internet and for the want of a better internet experience, lets not keep Google Analytics a secret only known to Internet Geeks and the likes. One of many good things about installing Google Analytics on your website and looking at the results once in a while, you are able to get a fairly good idea if your site content is working or not. With analytics you are able to compare for example this month to the previous month. Visitors went up, pageviews more than doubled, average time on site improved with a couple of seconds but oh no, bounce rates also went up! All this just from the dashboard view before you start drilling down. Suppose it’s a very encouraging tool to work with if you are seeing positive SEO results but a nervous pessimistic tool if the opposite happens. For the average website owner … Continue reading

Right SEO tactic for low and high competition

Depending on the keywords for which you want to get high rankings, you have to employ different tactics. Keywords with less competition require different tactics than keywords with high competition. The effect of different SEO tactics on the position of your website in the search results If you target long keyword phrases with little competition, then the relative value of on-page web page optimization is very high. For example, if you want to be listed for the search term “buy black adidas samba sneaker in knoxville” then it is enough to optimize one of your web pages for that search term because the competition for that search term is not high. You don’t need many inbound links to get high rankings for that keyphrase. The more competitive the targeted keyword is, the higher is the effect of inbound links on the position of your website in the search results. The … Continue reading

Why Search Engine Optimization (SEO) Matters

If you aren’t yet aware of its meaning, SEO stands for Search Engine Optimization. Simple enough, but just what is SEO and what is it for? This is a more complex matter. Search engine optimization refers to a number of different techniques used for building websites and the content on these sites to improve their placident in the search engine results pages. The idea of SEO is to make your website more visible to web users who search for content with search engines (which is essentially everyone who uses the World Wide Web at all). If your website is a personal page meant primarily for yourself and perhaps a small number of family members and friends, it may not be all that important to you to have a site which is optimized. However, if your website is business oriented, it matters a great deal. Think of it this way: if … Continue reading