Internet advertising 101

The key internet advertising terms explained Internet advertising offers various ways to reach your target audience in a more effective way. Here are some of the aspects of internet advertising to consider: Search engine optimisation, (SEO) People use search engines to find information on the internet. In order to generate traffic to your website, it is important to acquire a high ranking on the engine’s results page when relevant keywords are searched for. SEO is the part of internet advertising that takes into account how search engines work and what people search for, and then optimises the website, for example by improving the content, to achieve higher rankings. Pay per click (PPC) advertising Advertisers can also pay to have their links listed when users search for relevant keywords. These links are listed separately, usually on the right-hand side of the results page. When using the PPC model for internet advertising, the advertiser bids … Continue reading

10 Things You Need to Know About Mobile Advertising

It’s a slightly curious affair, a collection of quotes from people in the IAB elsewhere, each extolling a different virtue of mobile advertising. So for those of you not quite sure whether mobile advertising is, or is not, something you should be looking at, here they are: Continue reading

The Best Online Marketing Strategy

One of the biggest mistakes that many businesses online and offline make is that they do not have a plan for success. Even though it is an online business, you should still have a business plan and you should have a search marketing strategy and know that you are targeting a large enough market. You should do searches online on Google, and Yahoo, and MSN, and see which of your competitors come up for that search term. Continue reading