9 Tips For Effective Website Content

Web readers may be a difficult bunch, they may take a while to digest information and they may need convincing of every single point you deliver but they are essential. They can become long term, loyal customers, as long as you give them what they want. Writing for the Internet is a different skill to writing for paper print or paper publications. Website readers digest smaller amounts of information in less time when compared to reading from paper. This means that website content needs to be very well organised, concise, well formatted, and appealing. Throw in the proper use of search engine keywords, a powerful Call To Action (CTA), your Unique Selling Proposition (USP), and the natural scepticism of web users and it’s easy to see why many website owners use professional content writers. 1 – Use An Inverted Pyramid Style Of Writing The inverted pyramid style of writing means … Continue reading

Inverted Pyramid Style

The inverted pyramid is a metaphor used to illustrate how information should be arranged or presented within a text, in particular within a news story. The “pyramid” can also be drawn as a triangle. The triangle’s broad base at the top of the figure represents the most substantial, interesting, and important information the writer means to convey. The triangle’s orientation is meant to illustrate that this kind of material should head the article, while the tapered lower portion illustrates that other material should follow in order of diminishing importance. The format is valued because readers can leave the story at any point and understand it, even if they don’t have all the details. It also allows less important information to be more easily removed by editors so the article can fit a fixed size. Bookmark It Hide Sites