Web readers may be a difficult bunch, they may take a while to digest information and they may need convincing of every single point you deliver but they are essential. They can become long term, loyal customers, as long as you give them what they want. Writing for the Internet is a different skill to writing for paper print or paper publications. Website readers digest smaller amounts of information in less time when compared to reading from paper. This means that website content needs to be very well organised, concise, well formatted, and appealing. Throw in the proper use of search engine keywords, a powerful Call To Action (CTA), your Unique Selling Proposition (USP), and the natural scepticism of web users and it’s easy to see why many website owners use professional content writers. 1 – Use An Inverted Pyramid Style Of Writing The inverted pyramid style of writing means … Continue reading →
One resoundingly negative consequence of the amazíng advances in computing power over the last 25 or so years is the notion, still popular despite constant debunking, that all you need to be a designer today is to buy a computer (usually a Macintosh). Continue reading →
So you’ve put together a spectacular website, and you’re ready to go live on the Internet for the whole world to see. Not so fast there Bucky. In case you didn’t know, there are a few essential requirements that every site needs to include in order to be successful. Continue reading →
Professional website developers know the importance of web design and the role it plays in making a website successful.
Designing a successful website is no easy task, especially for someone who is new to the world of web development. With the help of web development applications many people can and do create decent websites. But decent in most cases is not good enough to make a site successful from a traffic or financial standpoint. Continue reading →
The inverted pyramid is a metaphor used to illustrate how information should be arranged or presented within a text, in particular within a news story. The “pyramid” can also be drawn as a triangle. The triangle’s broad base at the top of the figure represents the most substantial, interesting, and important information the writer means to convey. The triangle’s orientation is meant to illustrate that this kind of material should head the article, while the tapered lower portion illustrates that other material should follow in order of diminishing importance. The format is valued because readers can leave the story at any point and understand it, even if they don’t have all the details. It also allows less important information to be more easily removed by editors so the article can fit a fixed size. Bookmark It Hide Sites
Whether you are just starting a web design project, looking at revamping an existing site, or just wanting to double check the usability of your current web site you should consider these 7 Basics of Good Web Design. Continue reading →
By Jerry Bader (c) 2009 Seven. It’s just a number like any other, but it does seem to come up on a fairly regular basis. There’s the Seven Wonders of the World, The Seven Deadly Sins, and the Seven Dwarfs: Happy, Sneezy, Sleepy, Bashful, Doc, Dopey, and my personal favorite, Grumpy. Phone numbers are seven digits, and they say the optimum brand name should be no more than seven letters long. Seven it seems is a magical number, as the average human brain can only grasp seven things at a time. Interesting, my wife says I’ve got trouble with two, never mind seven, but that’s another story. So I’ve been thinking, what are the seven most important words associated with Web-marketing. I’ll give you a hint: Search, Engine, and Optimization don’t make the cut. So what words do make the líst? What are the seven words that will make your … Continue reading →